See how
your brand is
experienced
in real life
By watching customers and staff in your environment, we identify hidden problems and clear opportunities.
The disconnect
Most brand decisions are made in meetings — not where your customers actually interact with your business.
You can know your strategy, but if your team, spaces, or service don’t reflect it, customers experience the brand differently than you intended.
What’s your
customer’s gut
feeling?
The transformation
Brand Fieldworks will come to your business and watch how your brand is experienced on the ground — how your space looks, how your team interacts with customers, and how your operations run.
Then we’ll write a simple, clear report that shows what’s working, what’s not, and what you can change. This isn’t a workshop or a rebrand. It’s real-world observation you can use to improve your business.
Real-world insight into how your brand performs.
Brand Fieldworks helps you improve your business by offering on-site brand insight you can act on. We observe the sensory experience in your environment and give you practical steps to make changes.
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Brand Positioning & Architecture
Brand Experience Evaluation
Field-Based Brand Audits
Customer Journey Analysis (In-Person)
Brand Consistency & Alignment
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Real-World Brand Observation
Experience Gap Identification
Environmental & Spatial Analysis
Service Interaction Analysis
Pattern Recognition & Synthesis
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Visual Identity Systems
Environmental Branding
Visual Consistency Evaluation
Design Direction & Review
Brand Standards Assessment
Testimonials …
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![Photo of Justin Scott, Former Atlatl Software CEO]()
"Your visual solutions are enabling Atlatl to reach our GTM goals more quickly. Thanks for your support and partnership."
Justin Scott
Former Atlatl Software CEO -
![Photo of Meena Palaniappan, Atma Connect CEO]()
"I'm impressed with your servant leadership and how you fostered a strong relationship with our client. Thank you for partnering with us to create a beautiful new brand."
Meena Palaniappan
Atma Connect CEO -
![Photo of Marc Murphy, Ignite Digital CEO]()
"The consulting and design solutions were extremely valuable. You captured who we are and helped us communicate that with our customers."
Marc Murphy
Ignite Digital CEO -
![Photo of Bill Ruh, Former GE Digital CEO]()
"Your innovation powers our success."
Bill Ruh
Former GE Digital CEO -
![Photo of Steve Ballmer, Former Microsoft CEO]()
"I'm confident that because of your personal and group contributions, you have put Microsoft on a stronger path for long-term growth and success. Thank you so much for your great work."
Steve Ballmer
Former Microsoft CEO
Schedule your appointment
Book a consultation today to leverage our expert insights and drive your business forward. We’ll suggest a tailored solution to meet your organization's unique needs.
This consultation is intended for decision-makers exploring in-person brand fieldwork, not general brand advice.
President of Brand Strategy at Brand Fieldworks
Bruce helps business owners and leaders understand how their brand is experienced on the ground — in real spaces, with real customers and staff. His recommendations are simple, practical, and based on what actually happens, not what’s in a strategy deck.
Bruce Fenske
Contact
If you want a clear picture of how customers really experience your brand, let’s talk. A short call can help you decide if on-site insight makes sense for you.
Initial conversations are exploratory and confidential.